Presenters David Ellsworth, ThomasNet Senior of the
CT Territory and Linda Rigano from ThomasNet in NY

Owen Fayle, ThomasNet Applications Engineer analyzing the Torqmaster, Inc. website with Steve Rubin, George Peters and Richard Roznoy from Torqmaster, Inc.

Linda Rigano, from ThomasNet, showed the group that industrial buyers are spending almost 25% of their work week sourcing for products and services. The #1 source for information was the internet. What influences the buyer most??? A company's website.

More than half the time (55%) a buyer will purchase a product or service they find online. With this being the case, companies now know that their website must be taken seriously!

One of the more surprising results was that industrial buyers do not search the same as those searching for consumer products. This could be the major reason why industrial companies are feeling frustrated with pay per click programs.

Many of the companies represented in the audience were generating traffic but now wanted to improve their site to convert more of the visitors to sales. One workshop had a company that was currently closing 40% of their online requests into sales and felt their website could do an even better job!

Linda Rigano showed a case study of a company that made a small improvement to it's website's and improved it's conversion rate by just 1% which turned into an additional $300,000 a year more in annual sales.

Ellen Pendergast, VP Marketing, Trans-Lux and John Adams, President, Milsheff

Without exception, all attendees said they came away with at least 3 "action items" that they could do immediately to improve their site.

Results of the audience survey:
How helpful was the workshop:
93% Very helpful, 7% Somewhat helpful, 0% not helpful
Most Influential part of the program:
VSET (method to objectively evaluate your own site)
How important is improving your site today?
77% said very important; 23% said somewhat important, 0% said not important
Would you recommend this workshop?
100% YES
The top 3 items that people were most interested in learning about was:
Improving current website
Tools to manage their own site
Tracking the activity on my site

The attendees had the opportunity to sit with some of the web application engineers and discuss issues concerning their own sites as well as ask for a web evaluation using the VSET method.

If you are interested in learning about the VSET method and how to improve the conversion rate of your site, just give me a call and I'll be happy to do an evaluation. Mary Dykas, mary@mvpb2b.com 860 601 0150